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45th Annual Almond Conference Unleashes Orchard Potential

Almond Board
Dec 19, 2017
The major theme of this year’s Conference, and the main topic of the State of the Industry address, was unleashing orchard potential with three guiding principles: Creating demand for almonds ahead of production, Accelerating agriculture innovation and Transforming the consumer landscape.

MODESTO, Calif. – (Dec. 19) – Almond Board of California (ABC) held its 45th annual Almond Conference last week in Sacramento, California. Over 3,900 people attended the three-day event, making it the largest Conference ever. The major theme of this year’s Conference, and the main topic of the State of the Industry address, was unleashing orchard potential with three guiding principles:

  1. Creating demand for almonds ahead of production
  2. Accelerating agriculture innovation
  3. Transforming the consumer landscape

“We are focused on what we are calling ‘unleashing orchard potential’,” said Richard Waycott, President and CEO, ABC. “We want to realize the potential of every aspect of almond farming and marketing with the increased assessment.”

Much of this potential can be found in the coproducts and biomass almond orchards produce in addition to the almond kernel. ABC is increasing research around coproduct uses to create more value for the industry with these products, embracing a zero-waste approach.

“Our orchards produce four products: kernels, hulls, shells and woody biomass,” said Waycott. “We have been focused on the kernel, and now we are going to take that approach and apply it to the coproducts.”

This year’s Conference boasted 60 speakers with session topics ranging from the Food Safety Modernization Act to global marketing to pollination to irrigation management, many sharing results from Almond Board-funded research projects Throughout the event, Pest Control Advisors and Certified Crop Consultants had the opportunity to earn 45 Continuing Education Units. All Conference presentations can be found at Almonds.com/ConferencePresentations.

The tradeshow floor featured more than 270 exhibitors along with a research poster session and several Almond Stage presentations. Throughout the Conference, there were three keynote sessions focusing on innovation. Speakers included Daniel Lubetsky, founder and CEO of KIND Snacks, Steve Forbes, editor-in-chief of Forbes Magazine, John Haugen, Vice President/General Manager, 301 INC – Emerging Brand Elevator at General Mills and Tal Ronnen, cofounder of Kite Hill and executive chef at Crossroads.

ABC and the Almond Leadership Program again supported California FFA Foundation with a silent auction during the Conference and a live auction at the annual Gala Dinner. These two events raised over $30,000 for college scholarships to be awarded to outstanding California FFA students. Guests at the Gala Dinner were dazzled by “The Futurist”, Adam Trent, who entertained with an extravaganza of magic, comedy and music.

The next Almond Conference will be held December 4th – December 6th, 2018 at the Sacramento Convention Center.

About the Almond Board

Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.

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