Almonds Experience Significant Growth In Products Worldwide
Modesto, CA, June 20, 2014 – According to the latest Innova Market Insights global new products report, almonds outpaced overall food and nut introductions around the world in 2013, climbing 35.4 percent, compared to a 9.7 percent increase in 2012.1
Almonds have maintained their position as the leading nut type in global new products since 2006, and with 7,893 product introductions in 2013, almonds also maintain the largest share of total nut products introduced last year.
Around the globe, almonds are the top nut used in the bakery, cereal, desserts and ice cream categories and are the second most popular nut in snacking. In the snacking category, global almond introductions experienced a 52.2 percent increase, making snacks the category with the highest worldwide growth in 2013 (followed by the bakery and cereal sectors with 39 percent and 37 percent growth, respectively).
Confectionary continues to be the leading category for new almond products in Europe, Latin America, the Middle East and Africa. Further substantiating almonds’ impact in this category, a global consumer study conducted in 2013 showed that almonds are consumers’ No. 1 preferred ingredient in the creation of their ideal chocolate bar.2 Additionally, two-thirds of consumers in that survey agreed they are more likely to buy chocolate with almonds than without. And, respondents chose almonds as the top nut for “best fit” with both milk and dark chocolate.2
“Almonds are truly multi-functional, from the standpoint of both consumers and product developers,” said Molly Spence, Regional Director of North America at the Almond Board of California (ABC). “They’re available in more forms than any other tree nut, and they offer such a wide range of formulation solutions and sensory attributes. For one product, a manufacturer might want almonds’ deep, roasted crunch, and for another, they might want their delicate creaminess. However they’re used, consumers surveyed are now ranking almonds as the top nut they associate with snacking.3”
North American Trends
According to new consumer research conducted by Sterling-Rice Group, nearly 90 percent of North American consumers surveyed agree that almonds deliver on convenience, nutrition, taste and satisfaction.4 What’s more, survey respondents say it’s almonds they choose most often as a snack (15.9 percent) compared to other nuts.3
With 1,470 almond product introductions in North America alone in 2013, it is clear that manufacturers are tuned in to consumer demand. Snacking was the leading category for almond product introductions in North America last year, accounting for 47 percent of new almond products.
North American consumers surveyed point to almonds as the best nut for crunch (89 percent) and taste (88 percent), and over one in three respondents also associate almonds with being nutritious, heart-healthy and helpful with weight management.4* In fact, in 2013, survey respondents said they ate almonds more frequently than any other nut (11.6 times per month on average), and most often in breakfast cereals and energy bars.3,4 Consumers surveyed also chose almonds as the most well-liked nut overall (83 percent), with an 8 percent lead over the second most liked nut.4
As the snack category continues to grow on a global scale, North American consumers in particular are snacking an average of 2.3 times per day, up from 1.8 times per day in 2008.3 And with 677 almond snack products introduced in North America in the past year alone, the almond industry continues to meet demand in this category. As manufacturers look to the development of future formulations, they can be confident in a safe and stable supply of almonds, due in part to the California almond community’s leading safety and sustainability efforts.
The Almond Board of California is committed to sustainable almond farming using economically viable and research-based production practices to ensure a healthful, safe and stable food product. More than 6,000 growers in California farm 940,000 acres (840,000 crop bearing) to provide more than 2 billion pounds of almonds – virtually 100 percent of the U.S. supply, and about 80 percent of the world’s almonds.
“From the orchard to the finished product, the California almond community is dedicated to the well-being of people and the environment,” said Richard Waycott, President and CEO of the Almond Board of California. “Through the Almond Board’s leading food safety and quality assurance programs, we are committed to providing a safe, sustainable and plentiful supply of almonds for our top market, North America, and beyond.”
For more information on formulating with almonds, visit www.almonds.com/food-professionals.
1 2013 Innova Global New Products Report.
2 2013 Global Chocolate Quantitative Study, Sterling-Rice Group.
3 2013 North America Snacking Consumer Quantitative Study, Sterling-Rice Group.
4 2013 North America Consumer AAU Study, Sterling-Rice Group.
*Good news about almonds and heart health. Scientific evidence suggests, but does not prove, that eating 1.5 ounces daily of most nuts, such as almonds, as part of a diet low in saturated fat and cholesterol may reduce the risk of heart disease. One serving on almonds (28g) has 13g of unsaturated fat and only 1g of saturated fat.
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.