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California Almonds Joins Forces With A Team Of Experts To Seize The Afternoon Through The New Year

Almond Board
Dec 22, 2017
Influential Entrepreneur, Productivity Expert and Registered Dietitian Provide Inspirational Ways to Fight the 2:58 pm Crash

The mid-afternoon crash affects many of us, and can prevent a healthy start to the new year. In fact, a study [1] conducted by GfK’s KnowledgePanel® found that one-third of Americans report feeling less productive and worn out in the afternoon, culminating at an average time of 2:58 pm.

You don’t have to let the crash get the best of you! California Almonds and a team of experts, including accomplished entrepreneur and founder of luggage company Away Jen Rubio, registered dietitian Jim White and productivity expert Julie Morgenstern have teamed up to ensure that busy people with goals for the new year can “Carpe PM” – or “seize the afternoon.”

“As a business owner, I have no days off, and can’t afford to be less productive when the clock hits 2:58 pm,” says Rubio. “I carry almonds in my purse or suitcase as a quick pick-me-up, so I can power through my busiest days.”

Registered dietitian and personal trainer Jim White agrees, “To maintain energy, I always recommend a smart and easy snack like a handful of healthy almonds. Their strong nutrition profile – including fiber, protein and good fat – will help anyone power through their daily to-do’s.”

For quick, nutritious and tasty ways to fuel a busy day, White recommends snack pairings, which can easily be made and consumed on-the-go. His flavorful Fruit, Almonds & Cottage Cheese Bowl will provide the sustained energy needed to power through your to-do list. The added protein, fiber and crunch of almonds make this is a smart snack option to remain satisfied until the next meal. For a simple and delectable snack that’s easy to prepare and eat on-the-go, try his Sliced Almonds & Yogurt Bowl.

For customized snack options, check out White’s crunch time generator quiz, which provides snack recommendations based on personality type.

In addition to snack pairings, productivity expert Julie Morgenstern provides great inspiration on how to stay productive during life’s busiest moments, including:

  • What you eat affects your productivity. The dreaded afternoon crash happens to many of us, but a simple solution is to consume nutrient-rich foods and snacks that keep you energized throughout the day. For example, place a container of almonds by your computer, near your line of vision and reach for a handful to avoid the 2:58 pm slump.
  • Properly recharge on your off days. When it comes to days off from the daily grind, prioritize PEP (physical activity, escapes, people) to take care of the body. Recharging both the body and the mind is vitally important to overall self-care.
  • Streamline your workload. There always seems to be more work to do than time to do it. The goal is to ensure that the most important tasks are completed first, so that every day can end with a sense of accomplishment and satisfaction.

Visit for more inspiration on how to #CarpePM, conquer your afternoon and beyond.


[1] Conducted online for the Almond Board of California using GfK’s KnowledgePanel®, September 19 - October 3, 2016. The total sample size is 6,490 adults aged 18+ years. 

About the Almond Board

Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.