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California Almonds teams up with fitness trainer Jen Widerstrom to crunch the 2:58 PM Crash

Almond Board
Jan 05, 2017
The mid-afternoon energy crash is a common and real phenomenon. A recent nationwide study[1] conducted by GfK’s KnowledgePanel® shows that more than half of Americans experience an afternoon crash at least once a week. To outsmart the afternoon crash, California Almonds has teamed up with Jen Widerstrom, America’s positive, big-hearted and highly motivational trainer on NBC's hit series, "The Biggest Loser,” to help consumers seize the afternoon, or “Carpe PM!”, with almonds.

FOR IMMEDIATE RELEASE

 

Contact:                                                                      

Marissa Girolamo                                                                      Becky Sereno

310-754-4123                                                                             209-343-3250 

marissa.girolamo@porternovelli.com                                          bsereno@almondboard.com

 

 

california almonds teamS up with fitness trainer jen widerstrom TO CRUNCH THE 2:58 Pm Crash

Enter the “Crunch the Crash” Contest at almonds.com/crunchthecrashcontest to Seize the Afternoon

 

MODESTO, Calif. (January 6, 2017) – The mid-afternoon energy crash is a common and real phenomenon. A recent nationwide study[1] conducted by GfK’s KnowledgePanel® shows that more than half of Americans experience an afternoon crash at least once a week. To outsmart the afternoon crash, California Almonds has teamed up with Jen Widerstrom, America’s positive, big-hearted and highly motivational trainer on NBC's hit series, "The Biggest Loser,” to help consumers seize the afternoon, or “Carpe PM!”, with almonds. 

 

Americans report feeling drowsy, less productive and worn out during an afternoon crash. However, according to Jen, smart snacking and quick desk workouts can make a major difference. Together, California Almonds and Jen are providing a source of inspiration to reset and recharge when energy levels start to waver. Check out their stories, memes, handy tips and other ideas at http://carpepm.almonds.com/.

 

“Research tells us that 2:58 p.m. is the average time that people across the nation experience an energy crash,” Jen says. “And when you hit it, you’re at a crossroads, and you have a decision to make: Am I going to let it get to me, or am I going to overcome it and make the most of my day? I'm here to teach people how their afternoon crash is as avoidable as a pothole in the middle of the road. I have a ton of ideas for snacking smart and getting your blood flowing again, so you can seize your afternoon – or carpe PM!

 

Why almonds? As Jen says, “Almonds are SO my go-to snack. They have a perfect combination of energizing protein, filling fiber and good fat, so they’re great to tide me over until dinner without making me tired or too full.”

 

 

For a chance to work with Jen in person, enter the California Almonds “Crunch the Crash” contest. It’s an opportunity to spend an active, inspirational and fun afternoon with one of America’s favorite trainers. Jen will travel to one lucky winner’s office or gym to share workout routines and snacking tips that will help power through an afternoon crash.  In addition, the lucky winner will receive a year’s supply of almonds and gear to help #CarpePM.

 

Get more tips and tricks to beat the afternoon crash and Carpe PM with Jen at http://carpepm.almonds.com. To enter the “Crunch the Crash” contest and for official rules and regulations visit almonds.com/crunchthecrashofficialrules.

 

About Jen Widerstrom

At the forefront of the health and fitness community, Jen Widerstrom is widely known for her role as America’s big-hearted trainer and emotional backbone on NBC's hit series, "The Biggest Loser.”

Widerstrom has quickly become a person of impact, and no one is out of her reach when it comes to her connecting with her audience. By looking at the weight loss journey from the inside out, Jen’s approach isn’t as simple as a basic diet and exercise plan.  Jen’s methodology stands upon honoring the individual and through applying her self-experienced tools of success, people thrive and small victories are transformed into huge accomplishments. Work ethic, authenticity and sincere devotion to living in service of others enables her to be considered an irreplaceable extension of family to those she trains. To learn more about Widerstrom, visit teamjennifer.com, or visit her on Facebook, Twitter or Instagram.

 

About California Almonds

Almonds from California are a healthy, natural, wholesome and quality food. The Almond Board of California promotes almonds with a research-based approach to responsible farming, production and marketing on behalf of the more than 6,500 almond growers and processors in California, many of whom have third- and fourth-generation family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Instagram and the California Almonds blog.

 

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[1] Conducted online for the Almond Board of California using GfK’s KnowledgePanel®, September 19 - October 3, 2016. The total sample size is 6,490 adults aged 18+ years. 

About the Almond Board

Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.

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