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New survey reveals MORE THAN Half of Americans FEEL the afternoon ENERGY crash

Almond Board
California Almonds Teams Up with Registered Dietitian Nutritionist Dawn Jackson Blatner to Help Consumers Combat the Afternoon Crash with Tips on How to Seize the Afternoon



Marissa Girolamo                                                                      Becky Sereno

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new survey reveals MORE THAN Half of Americans FEEL the afternoon ENERGY crash

California Almonds Teams Up with RDN Dawn Jackson Blatner to Help Consumers Combat the Afternoon Crash with Tips on How to Seize the Afternoon


MODESTO, Calif. (December 20, 2016) – At 2:58 p.m., on average, people across the country are experiencing an afternoon energy crash that elicits everything from naps to distractions, like browsing social media and playing video games. The recent nationwide study[1], conducted online in fall 2016 by GfK’s KnowledgePanel®, shows that even with proper meal prep and planning, over half of Americans have an afternoon crash at least once a week.


The afternoon energy crash can lead to poor decision making later in the day, including an unhealthy dinner or skipping the gym. To help consumers avoid these pitfalls, California Almonds has teamed up with top Registered Dietitian Nutritionist Dawn Jackson Blatner to share easy ways to #CarpePM and seize the afternoon.


“No matter how busy you are or what your job entails, across the nation at about 2:58 p.m., people are facing the afternoon crash,” said Dawn. “To combat the energy dip, I always recommend a smart and easy snack like a handful of healthy almonds – their fiber, protein and good fat can help anyone seize their afternoon!”


Americans reported how they feel during the afternoon crash, with top responses including drowsy (66 percent), less productive (48 percent) and worn out (43 percent). However, doing simple activities, such as a walking meeting, light and easy yoga stretches, or grabbing for a smart snack like almonds can help to power through this lull in the day and put your best self forward in everything you do.


Survey respondents who did combat their afternoon crash with a snack reported getting an energy boost (57 percent) and satisfying their hunger/craving (39 percent), proving that a little snack in the afternoon can have a positive ripple effect for the rest of the day.


To plan for ways to seize your afternoon with smart snacks and tips, click here.


About Dawn Jackson Blatner

Dawn Jackson Blatner is a registered dietitian nutritionist and certified specialist in sports dietetics. Dawn is the nutrition consultant for the 2016 World Series Champions the Chicago Cubs, a food and nutrition blogger with Huffington Post, and a nutrition expert on the advisory board of “SHAPE Magazine.” She is the author of two books: “The Flexitarian Diet,” ranked a top plant-based diet by US News & World Report and “Superfood Swap,” coming out at the end of 2016. Dawn recently starred in the hit primetime ABC television show called “My Diet Is Better Than Yours.” Visit Dawn on her website, Facebook, Twitter and Instagram.  


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[1] Conducted online for the Almond Board of California using GfK’s KnowledgePanel®, September 19 - October 3, 2016. The total sample size is 6,490 adults aged 18+ years. 





About the Almond Board of California

California almonds make life better by what we grow and how we grow. The Almond Board of California promotes natural, wholesome and quality almonds through leadership in strategic market development, innovative research, and accelerated adoption of industry best practices on behalf of the more than 6,800 almond farmers and processors in California, most of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.