“We’re anticipating a fairly significant increase in production in the next three to five years,” said Julie Adams, vice president of global, technical and regulatory affairs for the Almond Board of California. High-value commodities continue to be the crop of choice in California, which is seeing additional almond tree plantings and greater efficiency in production. Almonds are the No. 1 specialty crop export in the U.S. and California’s No. 1 ag export. The state grows 100 percent of U.S. almonds and accounts for 80 percent of global production. California’s almond exports were valued at about $4.5 billion in 2015. Exports continue to be a “very significant” opportunity for California almonds, and growers invest quite a bit in marketing programs in many countries, Adams said. “We’re seeing a lot of growth in virtually all our overseas markets,” she said. Any disruption in exports makes it difficult for customers who rely on California almonds and difficult for the industry. Such was the case in the port slowdown two years ago, she said.
About the Almond Board of California
Almond Board of California in India
India has a rich and long standing tradition of almond consumption. The Almond Board of California celebrates this tradition and looks at the county as a market of great potential and importance. This is a reason for the board to continue to invest resources to run and support an active marketing, trade and market access programme in the country.
By the means of this programme, the board aims to build awareness around the multiple nutritional benefits of consuming almonds every day post validating them through learnings obtained from various nutrition researches.
To achieve this and as a part of the India programme, Almond Board of California engages with consumers, health care professionals, importers, food companies, government and regulatory agencies within the country.