Richard Waycott is president and CEO of the Almond Board. He noted that he’s proud to be part of this massively growing industry. “It’s just been a wonderful pleasure for me, and it’s such a great career opportunity to be part of this industry and try and have vision and work with my board of directors on agreeing on that vision and then with the great staff and all of the industry volunteers we have to implement the vision,” he said.
Waycott is suitably biased toward the almond industry. “We do see almonds as being a crop that should be grown in California. It’s producing a product that should be consumed more by humans,” Waycott said.
“Our efforts to farm more sustainably in the future, than we do today, and to provide for more automation in the industry and better grower practices, et cetera, is what our mission is. I think we’re very much on a road to executing that in a very responsible and an innovative way,” he said.
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.