Almond harvest has begun in the San Joaquin Valley and with it comes the hope of better prices, expanding markets and stronger consumer demand. This year, the industry will need all the help it can get. Demand has cooled in markets like China where the nuts were a hot commodity. Prices plummeted to half of the $5 a pound the nuts fetched last year. Now, with harvest under way, growers could be looking at a bumper crop. To keep prices stable and even nudge them a little higher, Richard Waycott, chief executive officer of the Almond Board of California, said his marketing team is planning to target countries, including France, Germany, Japan and Mexico. “We have never had any activity in Mexico and it is a large and growing market,” Waycott said. The almond board, an industry-funded organization, is also trying to increase consumption in Canada.
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.