The Almond Board of California has brought on Padilla to lead its industry communications program. The organization selected Padilla after an RFP process that began in mid-February; work on the account started in May. The board is working closely with FoodMinds, a food and nutrition communications and consulting shop that is part of Padilla’s food and beverage division. FoodMinds, which was acquired by Padilla last year, has worked with the Almond Board for several years, supporting it in food and nutrition communications. Laura Cubillos, FoodMinds founder and EVP in Padilla’s food and beverage practice in San Francisco, said the account is a natural expansion of the firm’s work with the board. "We are also helping to communicate about all the factors that are relevant to the future of the industry," she said. "That ranges from things such as farming and processing almonds to understanding consumers, nutrition, food safety, and the quickly changing landscape of sustainability, as well as the pretty unique social and regulatory environment in California."
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.