By Rory Crowley - - In 2014, San Francisco-based Mother Jones published an article that fueled outrage against the California almond industry. The shock factor was alive and well in the title: “It Takes How Much Water to Grow an Almond?!” Soon after the article was published, national news began covering the story. Consequently, almond farmers were inseparably tied to California’s drought as if they caused it. Articles like this fail to note almond trees use no more water than most fruit and nut trees. In fact, the California almond industry has improved water efficiency by 33 percent since 1994. Almonds annually contribute $21 billion of gross revenue to the California economy. The almond industry employs 104,000 people and adds about $11 billion to the state’s gross domestic product. Almond farmers provide us with a nutrient-dense, healthy — and for us in California — local food.
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.