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Almond Board of California Says, “We Want Our Consumers to be More Savvy Snackers”
Almond Board |

Almonds are the number one nut in new introductions in Europe, as reported by FoodIngredientsFirst on 11th Nov, with a 48% regional share and a new record high of 42% globally. Germany, UK and France follow the US as the top leading countries introducing new almond products. With 4,313 new almond products, Europe saw a double-digit growth of 16% increase in 2015. 

This is the first time almonds have taken the top spot in Europe with the lead being particularly driven by increased consumer demand in the snacks and bars sectors as well as growing interest in lactose-free and gluten-free - the leading health claim in UK almond introductions. Almonds fit a lot of new trends and the demand for almonds can also be attributed to their role as natural, nutrient-rich ingredients with appealing taste and crunch and extensive versatility as well as their consistently safe, stable supply. 

FoodIngredientsFirst caught up with Richard Waycott (pictured above), CEO of the Almond Board of California, who discussed the current market trends for almonds. “Having been with the Almond Board for the past fourteen years, I have seen many different new areas of innovation and market opportunities, some of which can be quite challenging for us,” says Waycott.  

“Consumer demand is strong and growing globally and our shipments are quite diversified, with the European Region and Asia being the two largest markets outside of the U.S. On the agricultural and environmental side, we are investing heavily in ensuring that we are sustainable and that almonds are the preferred crop in California for this century,” he notes. 

The Almond Board of California is aiming to educate their consumers about the nutritional benefits of almonds. “Everything that we do at the Almond Board has a long term view for our industry, certainly for our consumers,” claims Waycott. They have been monitoring trends “very closely”, and have been pleasantly surprised by many of the findings. 

About the Almond Board

Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.

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