The California almond industry is doing very well as a leading crop desired by consumers around the world, and growers are doing a tremendous job in growing the crop efficiently. This is Part 2 of a multipart series on the value of the California almond industry. Buddy Ketchner runs a consulting firm called Brand K Strategies, and he works closely with the almond industry. He said that a cornerstone of industry is the fact that about 78 percent of the almond growers farm almonds under drip or micro sprinklers. “That’s why we have the fact now that we’re using 33 percent less water than we were 20 years ago. I think that investment and that commitment to continual innovation is one of the reasons the industry’s done well. Now, all food takes resources, all food takes water, all food takes energy to grow,” Ketchner said. “I think what the almond industry has done well, and needs to continue doing, is to make sure that we’re doing it in the most effective, the most efficient, the most productive way. Not just for our growers but for the Earth and for the planet, which is what they do.”
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organization that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.com or check out California Almonds on Facebook, Twitter, Pinterest, Instagram and the California Almonds blog.