One year ago, as talk of California’s drought increased, the almond industry faced questions from the media concerning its use of water .Today, with help from Almond Board of California’s (ABC’s) proactive public relations efforts, those questions have been answered by an industry committed to a sustainable future. On June 9, the Public Relations Society of America presented a Silver Anvil to ABC for demonstrating that growers’ responsible water management began long before the height of the drought.
About the Almond Board
Almonds from California are a natural, wholesome and quality food. The Almond Board of California promotes almonds through its research-based approach to all aspects of marketing, farming and production on behalf of the more than 6,000 almond growers and processors in California, many of whom are multi-generational family operations. Established in 1950 and based in Modesto, California, the Almond Board of California is a non-profit organisation that administers a grower-enacted Federal Marketing Order under the supervision of the United States Department of Agriculture. For more information on the Almond Board of California or almonds, visit Almonds.co.uk or check out California Almonds on Facebook and the California Almonds blog.